What we do for Businesses
Vantage Point Marketing is dedicated to helping small businesses achieve a greater success from many of our marketing services. Small businesses face rising cost in a competitive market and with our services they can gain the expertise as well the economy or scales to solving their marketing and business challenges. It is our goal to be a team player approach to help small business compete and become a recognized brand in the marketplace.
Understanding our Client
1Step 1
Gather
Clearly see and observe the business and how they market their products and services. Understand all parties involved and why they are exchanging goods and services.
In as much as we all love a packaged deal or a nice prepare pack to make our lives easier, as consultants it is important to keep our eyes wide open and judge each business case by case. See the business as a whole and gather the information that helps to make the best recommendation possible.
Step 2
Identify
Identify the key elements of the business and their importance to its existence. Understand the Cause & Effect Relationship that creates sales and revenues from these elements. Identify how marketing can add positive change to the business.
Proper identification of the key elements moving forward is critical to avoiding a journey down the wrong path. Applying basic marketing principals to the business with proper insight from professionals helps to eliminate wrong turns along the way. Information received from the gathering phase provides us with the adequate background to make a well informed diagnosis of how best to plan and implement the marketing mix for the future.
2
3Step 3
Implement
Focus efforts to the identified solution to create a positive change both short term and long term.
Implementation is doing the hard lifting. Who will be doing that lifting? Who wants to do the lifting? What corners cannot be cut or ignored? How is the implementation measured? Advice offered to businesses often falls short of the desired outcome not because of improper diagnosis rather inadequate execution. We aim to prescribe a recommendation that recognizes the businesses strengths and short comings. If we do our job right the implementation process is achievable and within company’s budget.
Social Media for business has now become a necessary part of the marketing mix like other basic marketing components. Whether social media will be the most important aspect of your mix or something that is a necessary evil Vantage Point has developed a program for small businesses to help with their management of social media.
Social Media might be the ticket to new customers flooding your website with online orders or appointments. It may get the word out attracting new customers to try your amazing product or service. Whatever your niche we help smalls business identify the proper platforms and develop an online social media presence that helps businesses get a handle on their social media.
Whether it is B2B or B2C there is most likely a need for some social media presence. Let Vantage Point help to determine the level of presence that would be most helpful in creating a positive direction for your business.